The Problem We Couldn't Ignore
Back in 2019, our founders were working at different companies but facing the same frustration. Every budget tool seemed to assume you had unlimited time to learn complex workflows, or that your financial data was perfectly clean and organized.
The reality? Most businesses have messy data, tight deadlines, and people who need to understand budgets without becoming financial analysts. We kept seeing colleagues struggle with software that made simple tasks complicated.
"I remember spending three hours trying to create a simple variance report that should have taken fifteen minutes. That's when I knew we needed to build something different." — Kiersten Blackwell, Technical Director
So we started building tools that work the way actual business people think about money — not the way software engineers think they should think about money.